NATIONAL MUSEUM OF THE PHILIPPINES
Enhanced Digital Experience for the National Museum
Project Type
Conceptual website
redesign
Conceptual website
redesign
Timeline
March 2025
Role
UI/UX Designer
Tools
Figma
Overview
I conducted a UX audit of the National Museum of the Philippines website and identified several usability issues that hindered visitor experience. Based on my findings, I created a conceptual redesign focused on delivering a more visitor-oriented experience that would improve how users plan their museum visits.
I conducted a UX audit of the National Museum of the Philippines website and identified several usability issues that hindered visitor experience. Based on my findings, I created a conceptual redesign focused on delivering a more visitor-oriented experience that would improve how users plan their museum visits.
The Challenge
The existing website suffered from poor navigation, cluttered content organization, and weak visual hierarchy, making it difficult for visitors to find essential planning information like opening hours, ticket prices, and directions. Additionally, as the main homepage for all the national museums of the Philippines, the redesign needed to effectively represent and provide access to information about multiple institutions under a unified digital presence.
The existing website suffered from poor navigation, cluttered content organization, and weak visual hierarchy, making it difficult for visitors to find essential planning information like opening hours, ticket prices, and directions. Additionally, as the main homepage for all the national museums of the Philippines, the redesign needed to effectively represent and provide access to information about multiple institutions under a unified digital presence.
Auditing
Key UX Audit Findings
Key UX Audit Findings
The website makes it hard for visitors to find what they need with too many menu choices and unclear navigation paths, while important information like opening hours is difficult to locate.
The website makes it hard for visitors to find what they need with too many menu choices and unclear navigation paths, while important information like opening hours is difficult to locate.
The Solution
Navigation & Usability Improvements 🧭
Navigation & Usability Improvements 🧭
I simplified the museum's digital experience with intuitive navigation elements while emphasizing what matters most to visitors: easy access to visit planning tools and direct pathways to explore exhibitions and collections.
I simplified the museum's digital experience with intuitive navigation elements while emphasizing what matters most to visitors: easy access to visit planning tools and direct pathways to explore exhibitions and collections.
Content-First Museum Experience 🖼️
Content-First Museum Experience 🖼️
I created a user-focused content structure that showcases both exhibitions and collections. I also made the 360° virtual tour easily accessible, maintained news and events sections, and organized comprehensive footer links for seamless navigation.
I created a user-focused content structure that showcases both exhibitions and collections. I also made the 360° virtual tour easily accessible, maintained news and events sections, and organized comprehensive footer links for seamless navigation.
Improving Museum Discovery & Visitor Experience 🖼️
Improving Museum Discovery & Visitor Experience 🖼️
This focuses on simplifying navigation to connect visitors with all Philippine national museums while providing comprehensive visiting guidelines that ensure a well-planned and enjoyable museum experience. When visitors click "Plan Your Visit" or "Visit," they're presented with everything they need to make their museum trip seamless - from opening hours and ticket information
This focuses on simplifying navigation to connect visitors with all Philippine national museums while providing comprehensive visiting guidelines that ensure a well-planned and enjoyable museum experience. When visitors click "Plan Your Visit" or "Visit," they're presented with everything they need to make their museum trip seamless - from opening hours and ticket information
Learnings
This short project taught me about what matters in designing for digital cultural spaces. Here's what stuck with me:
This short project taught me about what matters in designing for digital cultural spaces. Here's what stuck with me:
Meet visitors where they are
Meet visitors where they are
Not everyone knows museum lingo - some just want to know when you're open
Not everyone knows museum lingo - some just want to know when you're open
Put the basics up front
Put the basics up front
Hours, ticket prices, and location should be immediately visible.
Hours, ticket prices, and location should be immediately visible.
Guide the search
Guide the search
Some people don't know what to search for, so provide suggestions and guidance.
Some people don't know what to search for, so provide suggestions and guidance.
Create clear paths
Create clear paths
