FLYING TIGERS EXPRESS
Revamped Booking Platform for Interisland Delivery
Project Type
Booking platform
redesign
Timeline
Role
Tools
Figma
Overview
The Challenge
Key issues included low contrast, cluttered backgrounds, and inconsistent typography, making the experience feel unpolished.
Jargon-heavy terms and redundant steps added unnecessary friction.
The process required 10+ screens and 34 clicks, forcing users to recall previous inputs as they progressed.
No final summary made it difficult for users to review their details before completing the booking.
The Roadblock
One challenge was the inability to integrate maps right away, requiring users to manually input addresses. The redesign had to work within this constraint while still making the process faster and easier.
Solution: A bottom sheet allows users to input addresses without leaving the homepage, reducing friction, speeding up the process, and providing a seamless workaround for the lack of map integration
The Redesign
Inline address input
A bottom sheet lets users enter addresses without disrupting their progress
Cross-platform accessibility
The booking process is designed for both mobile and web, ensuring a seamless experience across devices.
Enhancing terminology
I led the initiative to replace technical jargon with user-friendly terms, simplifying shipping labels to "Sender" and "Recipient" for better clarity.
Transparent pricing
An order summary provides a clear breakdown of costs before checkout
Instant confirmation
The final screen displays a QR code for tracking and a shipping label option, providing users with immediate next steps and peace of mind.
The Results
Clicks required to complete a booking were reduced to 25
User feedback highlighted the need for a saved address feature for recurring customers, which was added to enhance convenience.
While not part of this iteration, we later introduced clearer guidelines for same-day and next-day bookings to account for cutoff times.
Booking volume increased by 200% within four months of launch, demonstrating significant user adoption and improved efficiency.
Side note: I also designed both the courier app and the operations portal within just three months, ensuring a seamless experience across the entire system.
